ChatGPT Try On is a new shopping feature that lets you upload a selfie and see an AI-generated picture of yourself wearing clothes or accessories before you buy them online. It’s useful for judging style and colour, but it’s an AI image, not a fitting room, and ChatGPT saves your photo until you delete it in Settings > Personalization > Reference photos.
Key takeaways
- A “Try on” button now appears on supported clothing and accessory listings in ChatGPT shopping results, on web and mobile.
- You take or upload a selfie, and ChatGPT Images generates a picture of you wearing the item.
- It shows look and colour, not fit. It can’t confirm your size or how the fabric sits.
- ChatGPT keeps your reference photo for future try-ons. Delete it in Settings > Personalization > Reference photos.
- You can also save products to Favorites or folders in your ChatGPT Library.
What ChatGPT Try On is (and isn’t)
OpenAI added Try on to ChatGPT on October 1, 2026, as part of an update it called “new ways to shop in ChatGPT.” When you ask ChatGPT to find a product, such as a winter parka, a pair of jeans or sunglasses, supported listings in the results now show a Try on button. Tap it, add a selfie, and ChatGPT uses its image generator to show you wearing that item.
The important word is generates. The result is a new AI picture, not a photo and not a measurement. It can help you answer “do I like this colour on me?” or “does this style suit me?” It can’t answer “will a medium fit my shoulders?” OpenAI’s own guidance and early reviews both point shoppers back to the retailer’s size chart, product description and return policy before buying.
The same update added Favorites: you can bookmark products and organize them into folders in your ChatGPT Library, which is handy for comparing options over a few days.
How to use Try On in ChatGPT (step by step)
- Ask ChatGPT to find the item. Be specific: “a navy wool winter coat under $250 CAD that ships to Canada.”
- Look for the Try on button on a product in the shopping results. On desktop you may need to hover over the item. Not every listing has it.
- Take or upload a photo. A clear, well-lit selfie works for tops and accessories. A full-body photo makes more sense for coats, dresses and pants.
- Review the image. Check the colour against the retailer’s own photos, since AI lighting can shift shades.
- Save what you like with the bookmark icon to Favorites or a folder.
- Before you pay, check the size chart, materials, shipping to Canada, duties, and the return window on the store’s own site.
Some reviewers also note you can upload your photo plus an outfit image you saw elsewhere and ask ChatGPT to show it on you. That’s an ordinary image edit rather than the Try on button, and the same accuracy limits apply.
Privacy: what happens to your selfie
This is the part most people skip, so here it is plainly. According to OpenAI’s release notes, ChatGPT saves your reference photo so you don’t have to upload it again next time. That’s convenient, but it means a photo of your face (and possibly your body) stays in your account until you remove it.
How to delete your reference photos
- Open ChatGPT and go to Settings.
- Tap Personalization.
- Open Reference photos.
- Delete the photo, or replace it with a new one.
OpenAI hasn’t published details on how long deleted reference photos take to be removed from its systems, so we can’t confirm that. If that matters to you, check OpenAI’s privacy policy or contact its privacy team.
Other privacy settings to check
- Model training: in Settings > Data Controls, the “Improve the model for everyone” switch decides whether your new chats can be used for training. Turn it off before uploading personal photos if you don’t want that.
- Only use your own photo. Don’t upload pictures of friends, partners or kids without permission. Generating images of someone else’s body is a consent issue, even as a joke.
- Crop out the background. House numbers, mail, licence plates and family photos on the wall can all end up in an upload.
- Your rights in Canada: under federal privacy law (PIPEDA), you can ask a company what personal information it holds about you. The Office of the Privacy Commissioner of Canada explains how on its website.
For more on keeping AI tools on a short leash, read our 6 rules for using AI agents safely.
Who it’s for, and alternatives
Good fit: online shoppers who are unsure about a colour or style, people buying gifts for themselves on a budget, and anyone who hates the hassle of returns. For GTA shoppers ordering from U.S. stores, cutting down on returns can also mean avoiding cross-border return shipping.
Skip it if: fit is the main question (tailored suits, shoes, bras, kids’ sizes), or you’re not comfortable storing a photo of yourself with an AI company.
Alternatives:
- Retailer try-on tools: many eyewear, makeup and sneaker brands offer AR try-on in their own apps. Those use your live camera and often keep data within that store.
- Google’s try-on features: Google has tested AI apparel try-on in Search and its shopping apps, but launched them first in the U.S., so availability in Canada may be limited.
- The old way: order two sizes from a store with free returns, or check stock at a local store first.
Station verdict
Fun and handy for style decisions. Not a sizing tool, and worth a privacy check first.
Try on removes some of the guesswork from online shopping, and having it inside ChatGPT’s product search makes it quick. But it’s a generated image, so treat it like a mood board, not a mirror. The saved reference photo is the trade-off: it’s easy to delete, but you have to remember to. Based on OpenAI’s release notes and early coverage; no score until hands-on testing.
FAQ
Is ChatGPT Try On accurate for sizing?
No. It’s an AI-generated image that shows roughly how an item looks on you. It does not measure you or confirm fit. Always check the retailer’s size chart and return policy.
Does ChatGPT keep my selfie?
Yes. It saves your reference photo for future try-ons. You can replace or delete it any time under Settings > Personalization > Reference photos.
Is Try On available in Canada?
Coverage describes the rollout as global on web and mobile, but the button only appears on supported product listings. OpenAI hasn’t said whether it needs a paid plan, so if you don’t see it, try a different product or update the app.
Why don’t I see the Try on button?
It only shows on supported clothing and accessory listings in ChatGPT’s shopping results. Update your app, or try asking for a specific clothing item.
More AI tool guides are in our Tools section. Also see Meta Muse first look for another AI assistant that handles your accounts.
Sources: ChatGPT release notes · TechRepublic · Tom’s Guide · Office of the Privacy Commissioner of Canada. This article was prepared with AI assistance and reviewed by Media Station. Disclosure.